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Content Marketing

Chapter 1: Content Marketing Strategy

4 readings
Reading: Content strategy
Reading:  The content process
Reading:  Types of content
Reading:  Curate content

Chapter 2: Social Media Content Strategy

9 readings
Reading:  Content Strategy on Social Media
Reading:  Buyer Persona
Reading:  Brand Persona
Reading:  Content Types Dimensions
Reading:  Content Types Dimensions
Reading:  Content Calendar & Types of Media
Reading: KPIs for Content Stages
Reading: KPIs for Content Stages
Reading: KPIs for Content Stages
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Content Marketing

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Sara Ramadan
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Content Marketing

About this course

Learn how to write a successful content marketing strategy, to tell your business’s story in a way that attracts, engage, and desires your audience. In this course, you will learn about the core strategies used by content marketers to gain and retain customers profitably. You’ll learn how to design, plan, and execute a content marketing strategy, evaluate and measure content effectiveness, write persuasive copy, use a conceptual structure when writing, and use content marketing to develop your professional brand and authority. You’ll also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

 

Syllabus

Chapter 1: Content Marketing Strategy 0/4

4 readings
Reading: Content strategy
2 minutes
Reading:  The content process
minutes
Reading:  Types of content
minutes
Reading:  Curate content
minutes

Chapter 2: Social Media Content Strategy 0/9

9 readings
Reading:  Content Strategy on Social Media
minutes
Reading:  Buyer Persona
minutes
Reading:  Brand Persona
minutes
Reading:  Content Types Dimensions
minutes
Reading:  Content Types Dimensions
minutes
Reading:  Content Calendar & Types of Media
minutes
Reading: KPIs for Content Stages
minutes
Reading: KPIs for Content Stages
minutes
Reading: KPIs for Content Stages
minutes

Members

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Total number of students in course: 2

  • Mayar Diaa
  • PharmaVgateAcademyAdamin