About this course
Learn how to write a successful content marketing strategy, to tell your business’s story in a way that attracts, engage, and desires your audience. In this course, you will learn about the core strategies used by content marketers to gain and retain customers profitably. You’ll learn how to design, plan, and execute a content marketing strategy, evaluate and measure content effectiveness, write persuasive copy, use a conceptual structure when writing, and use content marketing to develop your professional brand and authority. You’ll also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Chapter 1: Content Marketing Strategy 0/4
Chapter 2: Social Media Content Strategy 0/9
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